The history of the farm La Mormoraia is the story of fathers’ passions transmitted and carried on by sons. It was in fact 1980 when the former convent La Mormoraia, whose name seems to come from the sound of the nuns whispering prayers within the convent walls, became the property of Pino Passoni, a Milan businessman, and his wife Franca. Only in 1990, one year after the birth of their son Alessandro, they began the careful renovation of the estate buildings and vineyards, with the intention to completely restore it while maintaining the same characteristics of old times.
After five years of intense work in 1995, both the farmhouse and the first cellar were inaugurated. In the same year the “Mormoraia ” brand was launched on the international market, exporting the wines all over the world: to the United States and as far as to Australia. The following years are those of a continuous restoration and renovation of the property, during which the agricultural production is promoted through the expansion of the hectares of vineyards and olive groves that surround the estate and the introduction of modern equipment for winemaking, bottling and aging of the wine in the big barrels and in French oak barrels.
It’s 2012 when Alessandro, only 23 years old, takes control of the company and constantly supported by his parents, reorganizes it: the apartments are transformed into elegant B & B rooms, the sauna and steam bath are built to meet the needs of relaxation and well-being, while the agricultural production is converted into organic. In 2014 the restaurant was opened to allow guests discover the flavors of the Tuscan tradition. Today the research is going on with perseverance to improve the quality both of the hospitality of our farmhouse as well as of our products.